Manage your content priorities
Your Active Pillars dashboard shows the topics your team is actively working on and gives you quick access to strategy, management, and briefs.
Strategy
Turn pillar topics into clear content plans.
Strategy is where active pillars become organized, defensible content systems. Prioritize the topics you are working on, map the structure, identify gaps, and turn strategy items into briefs your team can execute.
Explore My Client's StrategyFrom topic research to content architecture.
Build the hierarchy behind each pillar, organize sub-pillars and blog posts, and give writers a strategy they can follow instead of a vague topic list.
1
Discovery
Find topics worth investing in
2
Strategy
Build plans and assign priorities
3
Content
Create briefs and generate content
4
Performance
Track rankings and share of voice
5
Optimization
Get actionable recommendations
Everything you need to build the pillar strategy
Strategy turns research into structure, priorities, content gaps, and briefs your team can act on.
Select your strategic focus
Choose an active pillar, build the content hierarchy, organize sub-pillars and blog posts, and enhance the strategy with market intelligence.
Discover topic structure from questions
Select a pillar or paste your own questions. Pillarbase groups them into topical categories and matches them to sub-pillar keywords.
Analyze your content landscape
Content Map crawls your sitemap, analyzes each page with AI, and sorts existing pages into edit opportunities, internal link opportunities, and content gaps.
Transform strategy into detailed briefs
Select keywords and questions, then generate detailed content briefs with SERP analysis, competitive insights, and structured outlines.
What you miss without Strategy
Discovery tells you what matters. Strategy turns that into a plan your team can actually execute.
Scattered content plans
Teams move from topic to topic without a clear hierarchy or reason for what comes next.
Weak pillar structure
Sub-pillars and supporting blogs do not connect cleanly, making authority harder to build.
Missed internal links
Existing pages fail to support the pillar because internal linking opportunities stay hidden.
Vague writer direction
Writers get a topic, but not the questions, structure, and context needed to create stronger content.
Strategy turns active pillars into organized content systems your team can build, brief, and improve.