--- title: Discovery --- [Skip to content](https://www.pillarbase.ai/discovery#main-content) [![Pillarbase Logo](https://www.pillarbase.ai/hs-fs/hubfs/Pilarbaselogo.png?width=1134&height=497&name=Pilarbaselogo.png)Homepage](https://www.pillarbase.ai?hsLang=en) - [PBM](https://www.pillarbase.ai/pbm?hsLang=en) - Product - [Discovery](https://www.pillarbase.ai/discovery) - [Strategy](https://www.pillarbase.ai/strategy?hsLang=en) - [Content](https://www.pillarbase.ai/content?hsLang=en) - [Performance](https://www.pillarbase.ai/performance?hsLang=en) - [Optimization](https://www.pillarbase.ai/optimization?hsLang=en) - [Pricing](https://www.pillarbase.ai/pricing?hsLang=en) - [Results](https://www.pillarbase.ai/results?hsLang=en) - [Who is Ryan?](https://www.pillarbase.ai/who-is-ryan?hsLang=en) - [Blog](https://www.pillarbase.ai/blog?hsLang=en) [Log In](https://app.pillarbase.ai/auth/login?next=%2F) - [PBM](https://www.pillarbase.ai/pbm?hsLang=en) - Product - [Discovery](https://www.pillarbase.ai/discovery) - [Strategy](https://www.pillarbase.ai/strategy?hsLang=en) - [Content](https://www.pillarbase.ai/content?hsLang=en) - [Performance](https://www.pillarbase.ai/performance?hsLang=en) - [Optimization](https://www.pillarbase.ai/optimization?hsLang=en) - [Pricing](https://www.pillarbase.ai/pricing?hsLang=en) - [Results](https://www.pillarbase.ai/results?hsLang=en) - [Who is Ryan?](https://www.pillarbase.ai/who-is-ryan?hsLang=en) - [Blog](https://www.pillarbase.ai/blog?hsLang=en) [Log In](https://app.pillarbase.ai/auth/login?next=%2F) Discovery # Find the right pillar topics to build on. Discovery is where strong content strategies begin. Uncover topic opportunities, validate demand, and understand your competitive landscape, all in one place. [Run Discovery for my Client](https://www.pillarbase.ai/client-pillar-request?hsLang=en) ### Smarter discovery. Stronger pillars. Use AI and real search data to surface pillar topics your audience actually cares about before you invest time and resources. 1 **Discovery** Find topics worth investing in 2 **Strategy** Build plans and assign priorities 3 **Content** Create briefs and generate content 4 **Performance** Track rankings and share of voice 5 **Optimization** Get actionable recommendations ## Everything you need to discover with confidence From initial ideas to competitive insights, Discovery gives you a clear starting point. ### Pillar ideas from any website Paste a URL and our AI analyzes key pages to suggest tailored pillar topics. ![Pillar ideas from any website screenshot](https://www.pillarbase.ai/hubfs/Website%20Images/Discovery/Pillar%20ideas%20from%20any%20website.png) ### Run pillar analysis Set your topic, location, and keywords to surface the most important terms and questions. ![Run pillar analysis screenshot](https://www.pillarbase.ai/hubfs/Website%20Images/Discovery/Run%20pillar%20analysis.png) ### Manage your topics Review research, set Active Pillars, and organize your portfolio by client. ![Manage pillar topics screenshot](https://www.pillarbase.ai/hubfs/Website%20Images/Discovery/Manage%20your%20topics.png) ### Competitive analysis Add competitor domains to benchmark your visibility and identify gaps. ![Competitive analysis screenshot](https://www.pillarbase.ai/hubfs/Website%20Images/Discovery/Competitive%20analysis.png) ### Clear competitive insights See content rankings at a glance to decide which topics are worth pursuing. ![Competitive insights chart screenshot](https://www.pillarbase.ai/hubfs/Website%20Images/Discovery/Clear%20competitive%20insights.png) ### Export and share Export results to CSV, Google Sheets, or PDF for easy sharing. ![Export analysis screenshot](https://www.pillarbase.ai/hubfs/Website%20Images/Discovery/Export%20and%20share.png) ## What you miss without Discovery Skipping discovery means guessing what to create, and that gets expensive. ### Misaligned topics Create content around what you think matters, not what your audience searches. ### Wasted resources Invest time in low-opportunity topics with little ranking potential. ### Outgunned by competitors Miss opportunities your competitors are already capturing. ### Weaker strategy foundation Build pillars on assumptions, not data, and it shows in your results. Discovery turns assumptions into opportunities, and opportunities into active pillars. [Run Discovery for my Client](https://www.pillarbase.ai/client-pillar-request?hsLang=en) [![pillarbase-logo-white](https://www.pillarbase.ai/hs-fs/hubfs/pillarbase-logo-white.png?width=573&height=250&name=pillarbase-logo-white.png "pillarbase-logo-white")](https://www.pillarbase.ai?hsLang=en) - [PBM](https://www.pillarbase.ai/pbm?hsLang=en) - [Product](https://www.pillarbase.ai/discovery) - [Pricing](https://www.pillarbase.ai/pricing?hsLang=en) - [Results](https://www.pillarbase.ai/results?hsLang=en) - [Who is Ryan?](https://www.pillarbase.ai/who-is-ryan?hsLang=en) --- Privacy Policy · Legal · © 2026. All rights reserved. ![](https://px.ads.linkedin.com/collect/?pid=9629436&fmt=gif)