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    <title>Blog</title>
    <link>https://www.pillarbase.ai/blog</link>
    <description>Articles on SEO and GEO from the man behind Pillar-Based Marketing.</description>
    <language>en-us</language>
    <pubDate>Wed, 17 Jun 2026 22:13:29 GMT</pubDate>
    <dc:date>2026-06-17T22:13:29Z</dc:date>
    <dc:language>en-us</dc:language>
    <item>
      <title>Can pillar-based marketing work for small businesses or is it mainly for larger companies?</title>
      <link>https://www.pillarbase.ai/blog/pbm-for-small-businesses</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/pbm-for-small-businesses" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_2f5ccab94def-1.webp" alt="Can pillar-based marketing work for small businesses or is it mainly for larger companies?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/pbm-for-small-businesses" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_2f5ccab94def-1.webp" alt="Can pillar-based marketing work for small businesses or is it mainly for larger companies?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Fpbm-for-small-businesses&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:13:29 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/pbm-for-small-businesses</guid>
      <dc:date>2026-06-17T22:13:29Z</dc:date>
    </item>
    <item>
      <title>Can pillar-based marketing be adapted for industries with very niche or technical audiences?</title>
      <link>https://www.pillarbase.ai/blog/pbm-for-niche-technical-audiences</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/pbm-for-niche-technical-audiences" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_a4985ceaf4b3-1.webp" alt="Can pillar-based marketing be adapted for industries with very niche or technical audiences?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/pbm-for-niche-technical-audiences" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_a4985ceaf4b3-1.webp" alt="Can pillar-based marketing be adapted for industries with very niche or technical audiences?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Fpbm-for-niche-technical-audiences&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:12:40 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/pbm-for-niche-technical-audiences</guid>
      <dc:date>2026-06-17T22:12:40Z</dc:date>
    </item>
    <item>
      <title>What is pillar-based marketing?</title>
      <link>https://www.pillarbase.ai/blog/what-is-pillar-based-marketing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/what-is-pillar-based-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_bd0445d6e5bc-1.webp" alt="What is pillar-based marketing?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/what-is-pillar-based-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_bd0445d6e5bc-1.webp" alt="What is pillar-based marketing?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Fwhat-is-pillar-based-marketing&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:11:55 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/what-is-pillar-based-marketing</guid>
      <dc:date>2026-06-17T22:11:55Z</dc:date>
    </item>
    <item>
      <title>What tools or platforms can help streamline the process of creating and managing pillar content?</title>
      <link>https://www.pillarbase.ai/blog/tools-to-manage-pillar-content</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/tools-to-manage-pillar-content" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_6d0a9a44b572-1.webp" alt="What tools or platforms can help streamline the process of creating and managing pillar content?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/tools-to-manage-pillar-content" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_6d0a9a44b572-1.webp" alt="What tools or platforms can help streamline the process of creating and managing pillar content?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Ftools-to-manage-pillar-content&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:10:06 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/tools-to-manage-pillar-content</guid>
      <dc:date>2026-06-17T22:10:06Z</dc:date>
    </item>
    <item>
      <title>What tools or metrics can help measure the effectiveness of a pillar-based marketing approach?</title>
      <link>https://www.pillarbase.ai/blog/tools-metrics-for-pbm</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/tools-metrics-for-pbm" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_d4c075d466f1-1.webp" alt="What tools or metrics can help measure the effectiveness of a pillar-based marketing approach?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/tools-metrics-for-pbm" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_d4c075d466f1-1.webp" alt="What tools or metrics can help measure the effectiveness of a pillar-based marketing approach?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Ftools-metrics-for-pbm&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:09:21 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/tools-metrics-for-pbm</guid>
      <dc:date>2026-06-17T22:09:21Z</dc:date>
    </item>
    <item>
      <title>How do you measure the success of a pillar-based marketing strategy once it’s implemented?</title>
      <link>https://www.pillarbase.ai/blog/measuring-pbm-success</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/measuring-pbm-success" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_07c9f9648d5c-1.webp" alt="How do you measure the success of a pillar-based marketing strategy once it’s implemented?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/measuring-pbm-success" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_07c9f9648d5c-1.webp" alt="How do you measure the success of a pillar-based marketing strategy once it’s implemented?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Fmeasuring-pbm-success&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:08:30 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/measuring-pbm-success</guid>
      <dc:date>2026-06-17T22:08:30Z</dc:date>
    </item>
    <item>
      <title>What are some common mistakes to avoid when starting out with content pillar strategies?</title>
      <link>https://www.pillarbase.ai/blog/common-content-pillar-mistakes</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/common-content-pillar-mistakes" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_954e18b6bec0-1.webp" alt="What are some common mistakes to avoid when starting out with content pillar strategies?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/common-content-pillar-mistakes" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_954e18b6bec0-1.webp" alt="What are some common mistakes to avoid when starting out with content pillar strategies?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Fcommon-content-pillar-mistakes&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:07:38 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/common-content-pillar-mistakes</guid>
      <dc:date>2026-06-17T22:07:38Z</dc:date>
    </item>
    <item>
      <title>What are some best practices for linking pillar content with cluster content effectively?</title>
      <link>https://www.pillarbase.ai/blog/linking-pillar-and-cluster-content</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/linking-pillar-and-cluster-content" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_d638b4207cc8-1.webp" alt="What are some best practices for linking pillar content with cluster content effectively?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/linking-pillar-and-cluster-content" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_d638b4207cc8-1.webp" alt="What are some best practices for linking pillar content with cluster content effectively?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Flinking-pillar-and-cluster-content&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:06:45 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/linking-pillar-and-cluster-content</guid>
      <dc:date>2026-06-17T22:06:45Z</dc:date>
    </item>
    <item>
      <title>How do you choose the main topics for your pillar content in a pillar-based marketing strategy?</title>
      <link>https://www.pillarbase.ai/blog/how-to-choose-your-pillar-topics</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/how-to-choose-your-pillar-topics" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_4e09975d7c97-1.webp" alt="How do you choose the main topics for your pillar content in a pillar-based marketing strategy?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/how-to-choose-your-pillar-topics" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_4e09975d7c97-1.webp" alt="How do you choose the main topics for your pillar content in a pillar-based marketing strategy?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Fhow-to-choose-your-pillar-topics&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:05:53 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/how-to-choose-your-pillar-topics</guid>
      <dc:date>2026-06-17T22:05:53Z</dc:date>
    </item>
    <item>
      <title>Is SEO dead or evolving in 2026?</title>
      <link>https://www.pillarbase.ai/blog/is-seo-dead-or-evolving-in-2026</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/is-seo-dead-or-evolving-in-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_c7999f634c49-1.webp" alt="Is SEO dead or evolving in 2026?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.pillarbase.ai/blog/is-seo-dead-or-evolving-in-2026" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.pillarbase.ai/hubfs/pillarbase-articles/ai_suggestion_c7999f634c49-1.webp" alt="Is SEO dead or evolving in 2026?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt;  
&lt;img src="https://track-na2.hubspot.com/__ptq.gif?a=243959124&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.pillarbase.ai%2Fblog%2Fis-seo-dead-or-evolving-in-2026&amp;amp;bu=https%253A%252F%252Fwww.pillarbase.ai%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Wed, 17 Jun 2026 22:05:00 GMT</pubDate>
      <author>ryan@pillar-and-co.com (Ryan Brock)</author>
      <guid>https://www.pillarbase.ai/blog/is-seo-dead-or-evolving-in-2026</guid>
      <dc:date>2026-06-17T22:05:00Z</dc:date>
    </item>
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